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MARKETING AND COMMUNICATIONS SPECIALIST
31040
(Competitive)


DISTINGUISHING FEATURES OF THE CLASS

The work involves responsibility for maintaining a marketing program specifically related to the promotion of the Syracuse Reginal Airport Authority. An employee in this class will maintain regular communication and advertising through a website, newsletter, and other communication media. An employee in this position also assists in event coordination including tourist events for local and community groups. This position is supervised by the Director of Marketing, Communications and Air Service Development. This position does not supervise subordinate staff. Does related work as required.

TYPICAL WORK ACTIVITIES

Develops and publishes Social Media content, with guidance from supervisor

Assists with website maintenance, including publishing and editing content, and contacting the website vendor for necessary updates and changes

Assists with passenger enhancement programs, such as Pets Easing Travelers program and Fly Guide ambassador program, which may include orientation, scheduling, logging monthly volunteer hours, placing uniform orders, pet therapy book mark orders, and ensuring vaccination records, certifications and insurance is up to date

Assists Director of Marketing, Communications, and Air Service Development in event coordination, including inaugural events, press events, and employee events

Manages apparel program

Places orders of SYR branded items, including letterhead, envelopes, business cards, note pads, pens and promo items.

Ensures SYR brand is consistent and up to date with local organizations, COCs and business partners

Organizes and provides airport tours for local organizations and community groups

Organize table set up, pick up and drop off for welcome events

Writes and edits newsletter, E-blast content, and press releases

Receives, tracks, logs, and drafts replies to inquiries and complaints received

Assists Director with Terminal Advertising Program



FULL PERFORMANCE KNOWLEDGES, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS

Thorough knowledge of all media used in marketing, their characteristics and applicability

Thorough knowledge of the principles and practices of effective written communications

Good knowledge of writing style, vocabulary, spelling and grammar; technical writing skills preferred

Good knowledge of newsletter design

Ability to communicate effectively both orally and in writing

Ability to speak to various groups

Ability to establish and maintain effective working relationships with others

Ability to research and verify information

Ability to proofread written publications and graphics

Working knowledge of computer applications for office operations including word processing and spreadsheets

Working knowledge of Word Press, Illustrator and Photoshop.

Ability to engage with online community on behalf of a brand.

Ability to use good judgment.

Tact and courtesy in dealing with staff and public

MINIMUM QUALIFICATIONS

A. Graduation from a regionally accredited or New York State registered College or University with baccalaureate degree and two (2) years of professional level work experience, or its part-time equivalent, in public relations, marketing or communications; or,

B. Six (6) years of paraprofessional or professional level work experience, or its part-time equivalent, two (2) years of which must have been professional level work experience in public relations, marketing or communications; or,

C. An equivalent combination of training and experience as defined by the limits of (A) and (B).

NOTE: Successful competition of graduate semester credit hours in public relations, marketing or communications from a regionally accredited college or university or one accredited by the New York State Board of Regents to grant degrees may be substituted for work experience as follows: Thirty (30) graduate semester hours is equivalent to one (1) year of work experience.

11/2018 Date of Original Composition